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8/2000 – 1/2005

One Funny Mother LLC
Senior Account Manager

8/2016– 11/2016

Interim Executive Director

The Moorestown Community House & Ballroom — Moorestown, NJ

Acted as Chief Executive Officer responsible for all business, operational and financial functions of historic 501(c)(3) service organization & wedding/event facility. Directly responsible for daily strategic, financial, facility, event, landlord, vendor, caterer, staff, marketing & business elements of the organization in an interim capacity. Oversaw all pool facility and program management. Key projects include: remediated $2MM forensic insurance claim, management of $2MM Capital Campaign, $1.3MM historical building restoration.

1/2006 – 7/2008 Melillo Consulting — Somerset, New Jersey Marketing Consultant, Virtual Responsible for successful launch of www.melillo.com for HP IT consulting firm. Scope included: strategy, planning, discovery, mapping, creation of all wireframes, writing of all copy and sourcing and oversight of internal developer and external designer. Oversaw development and roll-out of in-house content management system. Additional projects: writing and development of quarterly newsletter, company brochure, annual marketing strategy, national event planning and implementation for C-level audiences. Planned and executed company’s annual golf outing for 400+ C-level customers and prospects, which generated 15 qualified leads resulting in $1MM+ annual sales for 2008.

Melillo Consulting — Somerset, New Jersey Marketing Consultant, Virtual Responsible for successful launch of www.melillo.com for HP IT consulting firm. Scope included: strategy, planning, discovery, mapping, creation of all wireframes, writing of all copy and sourcing and oversight of internal developer and external designer. Oversaw development and roll-out of in-house content management system. Additional projects: writing and development of quarterly newsletter, company brochure, annual marketing strategy, national event planning and implementation for C-level audiences. Planned and executed company’s annual golf outing for 400+ C-level customers and prospects, which generated 15 qualified leads resulting in $1MM+ annual sales for 2008.

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1/2005 – 1/2006

Avenue A | Razorfish — Philadelphia, Pa
Business Development Manager
Top sales manager for Philly office of largest interactive ad agency/web development firm in US (2005, 2006). Drove sales from contact through strategy, proposal, presentation & successful conclusion w/in defined market. Aggressively researched, identified & qualified target prospects & developed contact strategy. Built and maintained alliances with C-level decision makers. Managed all inbound leads, collaborated effectively with senior management and internal teams to respond to all RFPs and craft all new business proposals and pitches for maximum revenue generation. Closed $700,000 in revenue within first four months on the job. Responsible for the largest web development win in the history of the Philadelphia office. 

  

8/2000 – 1/2005

America Online/Time Warner, Inc. — Dulles, VA
Senior Account Manager

 

Primary relationship owner for division’s two largest revenue-driving deals, representing more than $60 million in annual top-line revenue. Member of deal team responsible for moving Careerbuilder into #1 position in Q104. Managed multiple, multi-million dollar strategic business relationships across AOLTW family of brands including AOL, AOL Instant Messenger, Netscape, CompuServe, Mapquest, Digital Cities & Time Inc. Successfully supported Time Warner TV deals, including The WB and Telepictures, against $43 million/quarter revenue goal. Provided support & strategic thinking to attain partner goals in multiple verticals — e-commerce, entertainment, careers, finance, education, women, kids/teens. Premier partners included: CareerBuilder.com, Realtor.com, Monster.com, BusinessWeek, S&P Comstock, TheStreet.com, The Motley Fool, Smartmoney.com, CBS MarketWatch, University of Phoenix, Worldbook, National Geographic, Thompson’s Peterson’s, Upromise, iVillage, TheKnot.com. Successfully navigated AOL matrix; formed solid relationships across properties and divisions — Netscape, Compuserve, AIM, strategy, sales, shopping, operations, technologies — in support of partner initiatives. Managed team of eight.
 

8/1999 – 8/2000

The Martin Agency — Richmond, Va

Senior Account Executive, Martin Interactive
Strategized, developed & maintained gerber.com & tenderharvest.com. Launched Gerber's first e-commerce site @ gerber.com. Coordinated data transfers to Gerber's direct mail house & other partners to support ongoing customer relationship management & data mining initiatives. Identified & forged partnerships w/ e-tailers & third-party vendors for online merchandising, promotions & product fulfillment. Oversaw development of branded content on partner sites: Babycenter.com, Netgrocer.com, & Drugstore.com. Launched & sold new product online via gerbermom.com. Helped plan, implement & optimize $600,000 banner ad campaign. Analyzed weekly activity via Web Trends software & optimized online initiatives based upon those analyses. Led team of six.

Account Executive
Assisted in production of Flash consumer health site for Novartis Pharmaceuticals @ novartisconsumerhealth.com & mini-sites for brands: Lamasil, Maalox, Desenex, Ex-lax, Gas-X. Planned & oversaw production & systems integration of scottstringfellow.com, a corporate site for regional brokerage firm, including a database-driven content management system. Helped plan, implement & optimize banner ad campaigns for Network Solutions, Inc. & Careerbuilder.com.

8/1995 - 8/1999

The STAR Group Advertising Agency — Cherry Hill, NJ

Senior Account Executive, STAR Interactive
Facilitated new media development from concept & strategic mapping through client training & technical support. Daily liaison for websites: Zeneca Pharmaceuticals @ diprivan.com, The NJ Lottery @ state.nj.us/lottery/biggame, Global Vacations Group @ gvg.com, Philadelphia University @ philau.edu, NJ KidCare @ njkidcare.org, & regional LTL motor carrier, Jevic Transportation @ jevic.com. Drove development of intranet site for PA House of Reps., a CD-ROM prototype & series for GMAC Mortgage, a utility site for Vlasic Farms Mushrooms, e-commerce for Agson Inc. & banner ad programs for The Philadelphia Orchestra, Global Vacations Group & Agson. Strategic lead & primary client interface on all projects. Prospected, pitched & acquired new business for STAR Interactive.